As a Social Media Coordinator and Graphic Designer for Current Lighting Solutions, LLC (formerly Current, powered by GE and GE Current, a Daintree company), I was responsible for crafting and executing a cohesive visual and digital strategy that amplified the brand’s presence. I designed eye-catching graphics and digital assets that were featured across various social media platforms, ensuring consistent brand messaging and engagement with our audience. My role also involved planning and managing social media campaigns that highlighted the company’s innovative energy management systems, driving awareness and customer interaction. By closely collaborating with marketing and product teams, I successfully integrated visual design with social media strategies, contributing to the company’s mission of promoting energy efficiency and sustainability.